CustomerForce Blog

Oneida Nation launches MyDreamcatcher - powered by Customerforce

When Indian Country Today Media Network needed to find a new way to engage with their audience of 500,000 consumers and their leading brand advertisers, they turned to Customerforce and the Media Hub technology.

This week they launched MyDreamcatcher.com - a managed vertical content and advertising network - powered by Customerforce. MyDreamcatcher.com solves two problems for Indian Country Today with one platform:
- Creating custom MyDreamcatcher sites, the consumer is able to curate their own information experience directly on the site. This is an easy and fun way to stay updated on the news you need, without having to cut through the clutter.
- For the Indian Country Today advertisers, the MyDreamcatcher.com platform is a great opportunity to extend their reach to an already engaged audience, outside of the confines of existing web-properties and social media presence.

Customerforce worked closely with the Indian Country Today team to build a completely branded and immersive experience that afford Indian Country Today sales teams access to millions of new impressions through the managed vertical network.

Learn more about MyDreamcatcher.com at http://prn.to/yIOcKA

Customerforce Receives First Social Search Patent

Customerforce was recently awarded the first Social Search patent by the US Patent Office. The Social Search technology is embedded into our core Media Hub platform.

As more and more applications take advantage of the social graph and leverage the wisdom of the crowd - especially the crowd known to us as individuals - Social Search will yield new and exciting solutions to problems of relevance and information overload.

Learn more about the Social Search Patent here: http://www.highbeam.com/doc/1P3-2455419331.html  

Integrated Platform

We are excited to announce a new Managed Vertical Network platform for Advertisers and Agencies. Customerforce has previously worked exclusively with major Media companies including Warner Brothers, Time Inc, Latina Media Ventures and ICTMN. This platform will feature a best-in-class integrated package:

• On-demand content aggregation
• Integrated advertising networks
• Search Engine Optimization and Search Engine Marketing
• Social media and influencer outreach
• End-user personalization
• Audience segmentation
• Consumer valuation

Changing The Game

While many companies are focusing on conventional ways to offer contextual and display advertising on the web, Customerforce is changing the game by introducing new innovative technology and creative rules to Internet advertising. By combining vertical advertising, content aggregation, and social networking, Customerforce redefines the Advertiser - Publisher relationship and in doing so achieves breakthrough results. Advertisers and publishers connect as you would in a typical social network and this connection drives advertising while establishing a relationship between the key influencers and brands in a vertical market. This relationship can also lead to word of mouth marketing and product coverage.

Case Study:

The 2011 Essence Music Festival advertising on RealBlack.com (based on Customerforce technology) generated 30 million impressions and 100,000 unique visitors. That’s not all though, influential publishers also wrote positive pre- and post- event coverage and attended pre-festival events that helped to drive record attendance of 428,000 people in a challenging economic environment.

Advertisers can track their advertising performance and fine-tune their advertising portfolio in real-time. The point here is that the rules of the game are changing and what use to be called relationship marketing is now extended to Internet adverting. We have already seen this leads to results that far exceed simple display advertising.